bookkeeping services

San Francisco-based Proper was founded in February of 2017 with the goal of providing “expert” accounting and bookkeeping services to property managers, asset managers, and “anyone in the world of property. “The startup uses artificial intelligence (AI) and machine learning technology to offer “scalable” accounting and bookkeeping services more efficiently and cost-effectively than traditional in-house accounting models. Specifically, Proper says its model allows it to offer its accounting services for about 30% less than in-house property accounting solutions. Proper customer Rusty Heyman, founder of Archways Property Management, said by outsourcing the accounting function to the startup, his company has been able to substantially reduce costs when it comes to labor and office space. The company plans to use its new capital to advance its automation tools and “bolster the fundamentals of the business.” The startup’s team is made up of accounting professionals with over 150 combined years of experience in small and large property firms, Fortune 500 companies, and Big Four accounting firms.